Multi-faceted partnership between Uniswap Labs, Arbitrum, and Azuki. Included an IRL event in Japan, a custom designed NFT that did over 738k mints on unique wallets, bespoke merch, and a virtual marketing campaign to drive wallet downloads.

Owned the entire project from idea origination, partner selection and negotiation, creative ideation, branding and design for all components, event production, execution, and partner marketing